SH - Kampagne

It was August 2013, when "Schleswig-Holstein" the most northern province of Germany presented a new tourism-campaign. But not anywhere it met with great enthusiasm. So I designed my own draft with the slogan "Das Meer an...". As font-familiy I used the "Lato", because it has a modern and clean look. I designed a new logo in Adobe Illustrator, based on the coat of arms, with the wave as central element along the middle. Last I created two poster-drafts with motives from Schleswig-Holstein in Adobe Photoshop CC.

It was August 2013, when "Schleswig-Holstein" the most northern province of Germany presented a new tourism-campaign. But not anywhere it met with great enthusiasm.
So I designed my own draft with the slogan "Das Meer an...". As font-familiy I used the "Lato", because it has a modern and clean look. I designed a new logo in Adobe Illustrator, based on the coat of arms, with the wave as central element along the middle. Last I created two poster-drafts with motives from Schleswig-Holstein in Adobe Photoshop CC.
Creating the logo with Adobe Illustrator
Poster, which advertises the beautiful nature in Schleswig-Holstein.
The image was shot in Büsum (North Sea coast).
Poster, which advertises the culture and events in Schleswig-Holstein.
The image was shot on a concert during the "Kieler Woche 2014"-event at the Firth of Kiel.

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